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Everything about lead generation in Switzerland.

Practical guides, field feedback, market trends, LCD / FADP / GDPR regulation. The reference for brokers, advisors and entrepreneurs who want to sell better.

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Featured

10 mistakes that ruin your lead generation campaigns in 2026.

Audit of 47 Meta + Google campaigns on the Swiss market. The recurring patterns that make CPL explode — and how to avoid them.

13 May 2026

8 min read

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The verdict in 1 figure

×3,8

average avoidable extra cost per lead

Latest articles

Regulation

LCD 2025: what changes for insurance brokers.

New brokerage caps, mandatory continuing education, FINMA register: everything you need to know before the end of 2026.

5 May 202610 min

Guides

How to calculate the real ROI of a lead generation campaign.

CAC, LTV, conversion rate: the simple formula to know whether your provider is making you money.

28 April 20267 min

Case study

How a brokerage firm in Vaud multiplied its revenue by 4 in 9 months.

Multi-sector strategy (LAMal + BVG + 3a), monthly volume, real ROI. An anonymised case study.

20 April 20269 min

Tools & Tech

CRM, dialer, automation: the ideal stack for a digital broker in 2026.

HubSpot vs Pipedrive vs Brevo comparison for Swiss independents + Calendly and Aircall integrations.

12 April 202611 min

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