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Buy Household Insurance Leads
Qualified & Exclusive.
Connect your brokers with households moving in, taking out their first policy or wanting to switch insurer before renewal. Real Household and Private Liability insurance requests with pre-qualified housing.
MARKET ANALYSIS
Household and private liability insurance in Switzerland: a mass market with high turnover.
With pressure on premiums and the requirements of property managers (private liability certificate at lease signing), Swiss households actively compare their household and private liability insurance at every move or contract renewal.
Changing household insurance is decided within a few weeks: three months' notice before the annual renewal, a move-in on a fixed date, a first policy to take out before the keys are handed over. This is where the traditional prospecting model runs out of steam: the client wants to be advised at the exact moment they express their need.
By buying household and private liability insurance leads that are pre-qualified, you secure a steady flow of cases for your brokerage (New policy or Insurer switch), knowing you are dealing with people who have already provided their housing, estimated contents and renewal date. Each case naturally opens the door to LAMal (basic health insurance) cross-selling at the end of the year.
What a lead contains
- Type of request New policy / Insurer switch
- Estimated household contents 30,000 to 150,000 CHF
- Combined private liability cover wanted Yes (e.g. 5 million CHF cover)
- Housing and renewal date Tenant, 3.5 rooms, 31.12
- Canton of residence Vaud
STRATEGY
A strict qualification funnel
Household and private liability insurance requires dated, complete cases. We filter intent through smart contents estimators and targeted advertising.
Google Ads (Intent)
Capture of direct intent from users searching transactional keywords such as "household insurance comparison Switzerland", "cheap private liability insurance" or "cancel household insurance when moving".
Meta Ads
Demand generation through targeted ads: moving in, first household insurance, combined private liability cover and insurer switch before 30 September.
Household qualification questionnaire (Contents estimator)
The prospect goes through an interactive tool (contents estimator type) ensuring they have thought through the value of their belongings, their housing and their switch date.
HOUSEHOLD & LIABILITY TARGETING
Two types of prospects for your firm
We don't send you mere "browsers". Each contact corresponds to a precise moment in the life cycle of household and private liability insurance in Switzerland.
Insurer Switch
Current policyholders who find their premium too high or their cover unsuitable and want to cancel before the three-month notice period to switch on 1 January.
- Current insurer and premium identified
- Annual renewal date known
- Wish to combine household + liability
First Policy / Moving In
Future policyholders who are moving in, leaving the family home or moving in as a couple and must present a private liability certificate to the property manager before the keys are handed over.
- Precise move-in date
- Estimated contents (furniture, electronics, bike)
- Housing type and canton validated
MAXIMUM RESPONSIVENESS
Connected directly to your work tools.
In household insurance, responsiveness makes the difference: the first broker to contact the prospect wins the mandate in 78% of cases. Stop wasting time on manual exports. We automate the delivery of every household and private liability insurance lead in real time.
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Instant Google Sheets Export A live-updated spreadsheet, ideal for your phoning or level 1 qualification teams. -
Connection to your CRM via Webhook, Zapier or Make
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Email notification with the household case data
Pipeline_Household_Insurance.xlsx
What insurance brokers say
They chose to structure their client acquisition with us.
"The filter on renewal or move-in date saves an enormous amount of time. Before, I called back people with no cancellation window. Now we talk straight about sum insured, deductible and private liability, and LAMal follows in November."
"We added these household and liability leads on top of our LAMal portfolio. The volume is stable all year, with a peak before 30 September, and the quality of the appointments helped us grow the agency's revenue by 35% this year."
"What I appreciate is the transparency. If they cannot deliver in a given canton in a given month, they say so. A real partner for our growth in German-speaking and French-speaking Switzerland, from Neuchâtel to Zurich."
Estimate your household and liability volume.
The Cost Per Lead (CPL) in household and private liability insurance varies widely depending on your criteria: targeted cantons, Move-in vs Insurer switch, filters on sum insured and time of year.
- Define your target budget
- Our team analyses the market (seasonality of searches)
- You receive a precise projection (Volume/CPL)
We answer your questions
Everything you need to know about our Household and private liability insurance leads.
Ready to grow your household and private liability insurance portfolio?
Schedule a strategy call